The Idea · 001
A circle,
scanned into
focus.
Opiik comes from optic — the act of focused, intentional looking. The mark renders the letter O as a stack of horizontal lines, thinning at the edges and thickening through the middle — like a lens scanning into clarity, or sun on a horizon. Pure geometry, controlled rhythm, no decoration.
Read as
Lens · Sun · Letter O
Construction · 003
One circle.
Fourteen lines.
The mark is built from fourteen horizontal bars contained inside a single circular envelope. Each bar's width is determined by its position on the circle; thickness follows a measured rhythm, thinner at the poles, fuller through the equator.
The family.
A flexible system. One mark, many voices — for every surface and scale.
01 · Primary
Coral · Cream
02 · Inverse
Cream · Ink
03 · Outline
Mono · Engraving
04 · Wordmark
Horizontal lockup
Scale · 005
From favicon
to billboard.
The mark holds its identity at 16px. The pupil simplifies, the ring thickens, the petals stay readable. One geometry — many resolutions.
Warm light,
focused.
A palette of warm minimal — like late-afternoon sun through a window.
Coral Aperture
HEX #D87757
RGB 216 119 87
CMYK 0 55 65 0
Pupil Black
HEX #1A1614
RGB 26 22 20
CMYK 0 15 23 90
Linen Cream
HEX #F2EBE1
RGB 242 235 225
CMYK 0 3 7 5
Soft Sand
HEX #EAE0D2
RGB 234 224 210
CMYK 0 4 10 8
A measured ratio.
Cream carries the system. Coral signals. Black anchors. Sand softens.
Opiik studio.
— a way of seeing
Opiik studio.
— a way of seeing
Opiik studio.
— a way of seeing
Opiik studio.
— a way of seeing
Three voices,
one tone.
Modern sans for clarity. Italic serif for warmth. Mono for precision.
01 · Display & UI
Inter Tight
Geometric sans · Variable
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — £$€ &
Wordmark · Body · UI labels
02 · Display Italic
Fraunces Italic
Editorial serif · Optical
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — £$€ &
Headlines · Tagline · Pull-quotes
03 · Mono
JetBrains Mono
Technical · Fixed-width
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — £$€ &
Labels · Specs · Captions
Logo Breakdown · 010
Five parts,
one mark.
Polar bars — the aperture edges
Thinnest stripes mark where the lens narrows. They open and close the form.
Equator pair — the focal weight
Two thickest bars sit on the horizontal axis. They carry the optical mass — the eye lands here first.
Circular envelope — the "O"
A single hidden radius dictates every bar's width. It is what makes the mark legible as a letter.
Center horizon — the gaze line
The thin gap between the two equator bars implies a horizon — the moment of focus.
Tapered rhythm — the optical curve
Bar height grows then shrinks in a measured progression. It gives the mark its breath, its lens-like depth.