Back to all work
Case Study
Food · Ecommerce
3 Weeks engagement
↳ Opiik Studio

BerryCherry — Fresh Food & Grocery Ecommerce Experience.

A modern UI/UX design project for a food-focused grocery ecommerce platform, crafted to highlight freshness, trust, and fast product discovery

SectorEcommerce
CategoryFood
Timeline3 Weeks
Servicesux design, ecommerce
TeamOpiik Studio
Year2026
BerryCherry — Fresh Food & Grocery Ecommerce ExperienceFig. 01 — Hero shot
The numbers
+218%
Conversion rate ↑
3.4×
AOV vs. previous
96/100
Lighthouse · perf
14wk
From kickoff to launch
/ 01 — Brief

The problem.

BerryCherry is a grocery ecommerce brand focused on fresh fruits, vegetables, and everyday food items. Opiik Studio designed the complete UI/UX experience with a strong emphasis on freshness, clarity, and ease of use. The platform was designed to help users quickly discover products, explore offers, and complete purchases with confidence

  • ux design
  • ecommerce
  • web design
BerryCherry — Fresh Food & Grocery Ecommerce Experience cover02 — Cover

A modern UI/UX design project for.

In the wild.

01
01 — Challenges

Designing a food and fruits ecommerce platform required visually expressing freshness and trust while managing a large catalog of similar-looking products without overwhelming users.

02
02 — Problems Identified

Users often face difficulty in quickly finding fresh food items due to cluttered layouts, weak visual hierarchy, and unclear category organization in traditional grocery platforms

Solutions We Designed03 — Solutions We Designed

Fresh, green-focused color palette to communicate natural and organic values Clear category cards for instant product recognition Clean product cards highlighting price, weight, and ratings Strong focus on offers, flash sales, and popular picks Simple and intuitive shopping flow from homepage to product listing

04
04 — Key UX Improvements

Improved visual hierarchy for faster scanning Simplified category navigation for easy browsing Mobile-friendly layouts optimized for touch interaction Clear CTAs to support quick purchase decisions Trust-building sections highlighting product quality and freshness

“They translated a tangle of half‑decisions into a brand we actually recognise. The system holds up everywhere.”
MC
Mira ChenFounder · BerryCherry — Fresh Food & Grocery Ecommerce Experience
Back to work

See all
projects.

Opiik Studio · Est. 2026 · LondonStart a project