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Case Study
UI/UX Design · Ecommerce
4 Weeks engagement
↳ Opiik Studio

Beautice — Ecommerce UI/UX Design.

A complete UI/UX design and WordPress development project for a Saudi Arabia-based grocery ecommerce brand, Abulaban, focused on usability, conversion, and clean visual hierarchy.

SectorEcommerce
CategoryUI/UX Design
Timeline4 Weeks
ServicesEcommerce, Web Design
TeamOpiik Studio
Year2026
Beautice — Ecommerce UI/UX DesignFig. 01 — Hero shot
The numbers
+218%
Conversion rate ↑
3.4×
AOV vs. previous
96/100
Lighthouse · perf
14wk
From kickoff to launch
/ 01 — Brief

The problem.

Beautice is a Bangladesh–based E–commerce platform selling everyday groceries and kitchen items. Opiik Studio was responsible for end-to-end UI/UX design and full website development using WordPress. The goal was to create a simple, trustworthy, and conversion-focused shopping experience tailored for grocery buyers.

  • Ecommerce
  • Web Design
  • UI/UX
  • WordPress
Beautice — Ecommerce UI/UX Design cover02 — Cover

A complete UI/UX design and WordPress.

In the wild.

01
01 — Problems

Users often struggle to find products quickly in grocery platforms due to poor structure, weak visual hierarchy, and overwhelming category navigation, which affects conversion and trust

02
02 — Challenges

Designing a grocery ecommerce platform required managing a large number of similar products while keeping the experience clean, fast, and easy to use across all devices

Solutions We Designed03 — Solutions We Designed

We focused on creating a clean and conversion-driven UI by simplifying navigation, improving product visibility, and designing a fast, intuitive shopping flow tailored for grocery buyers.

Key UX Improvements04 — Key UX Improvements

The user experience was refined through clearer visual hierarchy, faster product discovery, mobile-friendly interactions, and simplified decision-making across the entire shopping journey

Outcome05 — Outcome

The final result is a modern, scalable grocery ecommerce platform that improves usability, builds user trust, and supports faster purchasing behavior in the Saudi market

“They translated a tangle of half‑decisions into a brand we actually recognise. The system holds up everywhere.”
MC
Mira ChenFounder · Beautice — Ecommerce UI/UX Design
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